The Ducati Paul Smart 1000 LE is special on so many levels. It’s not only one of Ducati’s greatest hits, but also one of the best looking modern classics ever produced. And since only 2,000 were ever made, it’s as rare as hen’s teeth?so good luck getting your hands on one.
This isn’t lost on Analog Motorcycles founder Tony Prust. Faced with a client that was keen on having his Paul Smart customized, Tony had to figure out how to improve on perfection, while still respecting the rarity and beauty of this factory cafe racer. But Tony’s a professional and Analog are known for their clean, tasteful builds… so naturally, they did good.

Analog’s client approached the shop with the Ducati already in hand, and initially just wanted some mild tweaks. ?I kindly said he should have the dealership pick the bike back up,? says Tony, ?and they can take care of those mods quicker than we would have time to, and probably for less money to be honest.? ?We were focusing a bit more on the Analog Motor Goods parts brand and I was only trying to book builds that were higher level full custom machines. We were not really doing simple custom stuff anymore. I did not want it to sound snobbish?but we just wouldn?t have even entertained this type of build to begin with.?

The customer then pivoted and asked Tony exactly what level of custom work would make it worth his while to take on?and that got his gears turning.
?The idea was to build a Paul ...