In Britain Marmite, the yeast extract spread, is hugely popular. But although millions of jars are sold every year, it?s a very acquired taste. The hashtag of the brand is #LoveItHateIt.
In the motorcycling world, KTM is probably the closest equivalent. The plastics are angular and aggressive, and the brand color is a retina-searing orange. Personally, I love KTM?s style?but I also know plenty of people who don?t.

This KTM from Vagabund Moto must be hard for anyone to resist, though. Led by Paul Brauchart and Philipp Rabl, the Austrian workshop is famed for beautiful aesthetics as well as high-tech manufacturing skills.
The ?350 Safari? is a kit based on the 350 EXC?a classic ?dirt bike with lights?. It?s powered by a four-valve DOHC single, and since it weighs just 236 lbs (107 kg) dry, performance is very sharp.
?We had a client who was interested in something like our Honda NX650,? says Paul. ?We got a lot of requests for that bike after publishing. So we thought it would be cool to build something like our Dominator, but easier to handle?in shipping as well as building.?
A project like this KTM is very complex though, and the run of parts is not big enough to deliver economies of scale. ?You think of thousand things you would do in a different way with a one-off bike, but it?s still made-to-order and by hand,? says Paul.

?People often hear ?series motorcycle? and think it?s mass produced, but this KTM is still a tailor-made custom project. There?s no differenc...