Triumph Motorcycles has already hit the road running ? or rather rolling ? in 2024, with a host of all-new bikes in a variety of segments, returning favorites, and limited-edition models. To give motorcycle enthusiasts a look at the bikes, the 20-city “British Invasion Tour” will showcase new Triumph models, including selections from each of the company’s model families as well as the new TF 250-X off-road motorcycle. The first stop is in Los Angeles, California, on Tuesday, Jan. 9, coinciding with the unveiling of a new 660. All tour stops are free to the public, but guests must register to attend. For more information, read the press release from Triumph below.

On Tuesday, Jan. 9, Triumph Motorcycles America kicks off a 20-city tour that will showcase an impressive array of all-new motorcycles. In 2024, Triumph is introducing an incredible amount of all-new motorcycles and is poised to make a major impact in the North American motorcycle market, reminiscent of when British rock bands took America by storm in the ?60s.
To celebrate the large wave of new model motorcycles, Triumph is hosting 20 ?British Invasion Tour? events across the United States in January and February, where each of the new models will be showcased. At every event, Triumph enthusiasts will gather for an exclusive one-night-only first look at the new 2024 models, which are not yet in dealerships, while also enjoying live entertainment, a variety of activities, and some ...