Triumph is moving into the world of off-road motorcycles. Earlier this month, it announced that Ricky Carmichael, the greatest motocross rider of all time, and Iván Cervantes, a five-time enduro world champion, visited the Triumph motocross and dual-sport team in the U.K. to help with prototype testing.

As part of Triumph’s expansion plans, this week it announced the acquisition of OSET Bikes, a manufacturer of electric dirtbikes for kids, teenagers, and adults. The following is the official press release from Triumph America.

Ahead of the launch of the Motocross and Enduro range, Triumph Motorcycles takes another exciting step in the off-road world through the acquisition of OSET Bikes, a leader in the world of children?s electric, off-road motorcycles. Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET has been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bikes globally that feature their inhouse developed electric powertrains.
The acquisition of OSET sits within Triumph?s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other?s knowledge and experience in their respective segments, enabling both brands to grow internationally in parallel.

Triumph?s philosophy, For The Ride, played an important role in the acquisition of OSET as it enables the Hinckley-based b...