Written by Martin Hodgson.
Every industry has its virtuosos, those that take a skill performed by many and add a level of genius and artistic flair that’ll leave you speechless and set them apart from the pack. Somewhere out in the world is a breakfast chef who sends his pancakes into the air performing triple somersaults in the pike position before returning perfectly to the pan. In the bike building world Yuri Shif Customs (or YSC) of Belarus has one such virtuoso in bike building wizard, designer and major show winner, head honcho Yuri Shif.
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