All eyes are on Harley-Davidson right now. When the Motor Co. dropped its bombshells earlier this week, the online motorcycling community instantly lost its collective mind.
Two motorcycles stole the show: the production-ready LiveWire due next year (above), and the adventure touring Pan America (below) due in 2020. Harley also teased future ‘Streetfighter’ and ‘Custom’ models, based on the same platform as the Pan America. It?s a new platform that’ll include four displacements, from 500 cc up to 1,250 cc.

Harley?s press release posed as many questions as answers. So we pitched a few curve balls at H-D International Marketing Director, Steve Lambert.
As expected, he was tight-lipped on some points. But he did explain why Harley-Davidson is branching out so suddenly, how he feels about the flak that arrives with every new model release, and what Harley?s strategy has in common with Porsche and Bentley.
Bike EXIF: How close to final spec are the bikes we’re seeing in these photos"
Lambert: These are not concept bikes. They are quite advanced in their engineering program. Some elements might change, but in reality these are very close to the intended final state.

The Streetfighter looks bonkers?where did that come from"
I absolutely love this bike. Brad Richards (VOP Product Design) showed me this product last year in our Product Development Centre and I nearly fell over. It is stunning. We see this segment as a big opport...