There’s something about gold forks and that distinct Ducati red that catches the eye. 
Begin press release:

Electric bike industry leader SUPER73 pay homage to Italian racing titan Ducati with this unique one-off tribute creation, drawing inspiration from the Ducati Corse racing team.
SUPER73 is a lifestyle adventure brand fusing motorcycle heritage and youth culture. Founded in 2016 in Southern California and now with its European operations based in Amsterdam. SUPER73 has led the charge in pioneering a new approach to help redefine the electric motorbike industry. By emphasizing thoughtful design, responsible manufacturing techniques, and local community engagement, the brand continually strives to grow and expand into a true industry leader. Ducati Corse, the racing branch of the Italian motorcycle company has competed in MotoGP and the Superbike World Championship since 1999, winning multiple titles in each. The team has always been a dominant force in motorbike racing featuring some of the most successful racers in history including Valentino Rossi in 2011. Having competed at the top level for over twenty years, Ducati Corse has one of the richest histories in two-wheeled racing, creating a bike paying tribute to such an exceptional team.
Designed to pay our respects to a name that has set the standard for motorbike racing since 1926. Italian racing has stood head and shoulders above the rest and Ducati Corse has been the driving force behind that. As such, SUP...