Show Report: Pure&Crafted, Amsterdam
There’s a mystical connection between music and motorcycles that isn’t explored nearly enough. BMW Motorrad recognizes that?and hosts the Pure&Crafted festival each year to celebrate it.
Pure&Crafted is basically a mash-up of music and motorcycles, with a heavy emphasis on ?new heritage? lifestyle. So instead of getting pop rock and sport bikes, you get indie and alternative tunes, custom motorcycles, and handcrafted goods, food and drink.
The first three editions of this music-and-moto shindig happened in Berlin. Then BMW experimented with a touring format. But this year, the festivities shifted to the land of canals, bicycles and stroopwafels: Amsterdam.
I’ve traveled through Amsterdam a-plenty, but most of the time it’s no more than a sprint through Schiphol airport to catch another plane. But this year I had a ticket in my pocket from BMW, giving me a chance to really sink my teeth into the Dutch capital for a change.
With nary a hill in sight and a pretty crazy city center, Amsterdam isn’t exactly a motorcycle mecca…but there is a scene. And even though it’s small, it’s hallmarked by passion and dedication.
Rusty Gold Motorshop is a mandatory stop; a bike apparel store in the Overtoom area with a skate shop vibe, a secret basement workshop, and excellent coffee. And Deus Ex Machina has just opened an outpost across town too.
This year’s Pure&Crafted venue was the historic Taets Art and Event Park...
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