Retrospective: 1980-1984 Benelli 254 - motorcycles

Retrospective: 1980-1984 Benelli 254



1982 Benelli 254. Owner: John Goldman, San Francisco, California.
Here was a delicious little machine, a transversely mounted 231cc in-line four, putting out some impressive horsepower and weighing, fully fueled, a modest 269 pounds. With a top speed of more than 90 mph. However, in 1980 Benelli dealers also had 500 and 650 fours, along with an impressive six-cylinder 750, on the showroom floor…and Americans interested in Italian motorcycles did not care for these tiddlers. Anyone wanting a 250 could get one much cheaper from a Japanese dealer.
Cosmopolitan Motors was importing Benellis, and in 1980 the factory apparently told Cosmo that in order to get a few 750s they would have to take some 250s as well; Cosmo did so. Actually, when this 250 was conceived it was aimed strictly at the European market, as Italy and some other countries gave sub-250 bikes a good tax break and insurance costs were lower. The American market had never been seriously considered, but when 250 sales in Italy and elsewhere were not doing well, the company decided to foist a few off on the Yanks. A little Benelli history: In 1911 the six Benelli brothers set up a garage in Pesaro, Italy, and specialized in fixing motorcycles?and soon started fabricating their own spare parts. In 1921 they built their first motorcycle, the 98cc Velo, and like any good Italian manufacturer took a big interest in racing. In 1937 they hired a young engineer named Lino Tonti in the racing department, and two years...
URL source: http://ridermagazine.com/

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