SANTA MONICA, Calif.– Today, the nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, revealed an exciting array of attractions attendees can look forward to interacting with across the nine-stop tour kicking off next month in Sonoma, California. Designed to provide immersive, hands-on experiences for enthusiasts of all ages and abilities, each stop will host a number of returning fan-favorite attractions, including the Discover The Ride program, IMS Vintage, Adventure Out!, J&P Cycles Ultimate Builder Custom Bike Show, and more, as well as two and four-wheel demos from a number of exhibiting brands. Tickets for each stop can be purchased now at motorcycleshows.com.

“After over a year apart, we are so excited to be bringing the Powersports community back together,” said Tracy Harris, SVP, IMS Outdoors. “Our goal is to showcase the diverse lifestyles and offerings across the Powersports industry in fun and inviting atmospheres. With our Tour’s new outdoor format, we are thrilled to be able to bring more opportunities than ever to allow our attendees to truly interact with the products and sport, not matter one’s age or skill level.”
Discover The Ride

Designed to introduce riding motorcycles to consumers of all ages, the returning Discover The Ride initiative will provide a variety of interactions for attendees to learn and grow their riding skills in safe and controlled environments....