With three successful events completed, Progressive IMS Outdoors, the leading U.S. motorcycle tour, is heading to Texas on October 1st. Thousands of experienced and new riders have turned up to events held in Northern California, Chicago, and Pennsylvania, to delight in the new outdoor festival atmosphere. Attendees have enjoyed on- and off-road demo programs, shopping in The Marketplace and The Range, discovering new brands, expanded Learn To Ride experiences, listening to music from local artists, and reconnecting with fellow enthusiasts.  

In December 2020, IMS revealed the new outdoor format that has replaced the indoor convention setting, which has broadened the experience for consumers, enabling attendees to fully immerse themselves with brand-new models and engage with products that complement the motorcycle lifestyle.
Plenty of parking was on hand at the North California IMS Outdoors Tour

“Transitioning to an experience-forward event series has been very well-received by both our attendee and exhibitor community, a model everyone is excited to continue,” said Tracy Harris, Senior Vice President of Progressive IMS Outdoors. “This new and improved layout mirrors the Powersports lifestyle by providing a fun environment for enthusiasts to reconnect after so many months apart and demo product of interest, from on and off-road, four-wheels, to the latest e-bikes on the market.”   

Demo ri...