It’s hard to believe, but Pirelli has been making the Diablo line since 2002 and the Diablo Rosso family since 2008. In that time over 5 million Diablo Rosso tires have been sold.  
Begin press release:

The Pirelli DIABLO ROSSO tire family enters the new year with record numbers and celebrates the achievement of an important milestone: over 5,000,000 radial tires sold since its introduction on the market in 2008.
The origins of DIABLO and DIABLO ROSSO brands

DIABLO represents Pirelli’s excellence in the world of high-performance tires designed for two-wheeled vehicles. The DIABLO product family, after its introduction into the market in 2002, has rapidly evolved to include in its broad portfolio tires dedicated to other market segments, from professional racing to the supersports road arena. The DIABLO brand brings with it more than 18 years of experience, technology and victories in the most prestigious national and international two-wheeled competitions. Within the DIABLO range, the DIABLO ROSSO products are dedicated to road machines of a sport leaning. The name DIABLO ROSSO was born with the intention of honoring the distinctive color of the Italian national motorsport team since 1922, which was the color racing red (PANTONE 185C).
The most prestigious motorcycle manufacturers in the world choose DIABLO ROSSO products as original equipment for their top models, while many respected international magazines and websites consider DIABLO ROSSO products a ben...