When you already make outdoor apparel for the intrepid traveler and outdoorsman, progressing to motorcycle apparel only makes sense. 
Begin press release:

Filson, the outdoor outfitter and apparel manufacturer, announced today the launch of the Alcan collection, created to equip motorcycle riders for dirt road and double track exploration. Inspired by the vast network of roads providing access to the forests of the Pacific Northwest, the collection includes pants, jackets, a helmet and gloves for riding, along with a tool backpack and tool roll, all made from classic, hard-wearing and inherently durable Filson materials.
The Alcan collection was designed to protect riders from the elements and abrasion, with thoughtful, rider-specific details like longer sleeves and pant legs, articulated elbows, extended back panels for coverage, and Cordura reinforcement. While designed specifically for riders, the collection is versatile enough for rugged everyday wear on or off the motorcycle. ?Riders have been wearing Filson gear on the bike for decades for its function and durability, so this collection was a natural extension for us,? said Alex Carleton, Chief Creative Officer of Filson. ?With the Alcan line, we started with classic Filson styles and enhanced them to better meet the needs of riders.?
Products feature a heavy-duty cotton canvas saturated with a special paraffin wax mixture by England?s iconic British Millerain, a process that has been used to treat fabric for wat...