It’s not always pretty when the worlds of fashion and motorcycles collide, but some companies know how to do it right. Vietnamese apparel brand NUEN is a fresh face on the scene, but their first custom motorcycle build proves that they’re not playing around.
Built using a 2015-model Ducati Scrambler 800 and named ‘Nu-One,’ this street tracker’s stark and minimalistic vibe is representative of NUEN’s overall design ethos. The brand has its roots in Sweden, and founder Gia Nguyen is dead set on bringing some of those Scandinavian sensibilities across in their work. And that counts for both their apparel and their bikes.

NUEN don’t have all the skills in-house to pull off a build like this by themselves. So they opted to focus on the design, and assembled a crack team to help them bring it to life. Local custom shop Chucha Shed Garage did most of the heavy lifting, while a handful of local craftsmen in Ho Chi Minh City machined various parts. NUEN played it smart too?some of the sweetest pieces on this build are direct bolt-ons.

For starters, the fuel tank is a plug-and-play kit from Bad Winners in France. It uses an aluminum fuel cell under a cover, and includes a neat pair of blank-off plates that sit ‘in’ the trellis frame to hide the ugly stuff. The crew modified it by adding cutouts near the seat, and color-matching the fuel cell underneath.
The fuel cap looks like a high-end off-the-shelf part, but it was actual...