We didn’t know we wanted to take a Can-Am in the dirt ? until now.
Begin press release:

The Can-Am On-Road brand at BRP (TSX: DOO) (NASDAQ: DOOO) has some serious momentum heading into 2022, driven by an ongoing commitment to change the face of riding. It is part of the brand’s quest to open the road to everyone, and it is working. Today, Can-Am is growing faster than every other manufacturer in the on-road riding industry and accomplishing significant milestones along the way, including some enviable numbers in North America:

More than 50% of Can-Am Ryker owners are new entrants to the market
33% of Can-Am Ryker owners are female, which is far greater than the industry average
49% of Can-Am Ryker owners are from diverse communities 38,000+ people have completed Can-Am Rider Education classes since it launched
The Can-Am Women of On-Road community has more than 10,000 “Wind Sisters”

All of that progress is driven by a lineup of vehicles that cater to different riding preferences and personalities, as well as programs grounded in the essence of inclusivity and community.
“We are on a mission to democratize the open road,” said Martin Ethier, Global Marketing Director, Can-Am On-Road. “More people from more diverse backgrounds are discovering the joy of hitting the road on a ride like no other, and it’s great to welcome them ? and all future Can-Am riders from all over the world ? into our family of passionate riders...