Studying Ducati design with students who might influence the future of, well, motorcycle design.
Begin press release:

The first public appearance for the new Ducati Scrambler 1100 PRO was featured in a special lecture held Saturday, February 8, at ArtCenter College of Design in Pasadena, California. In attendance were students, journalists, influencers and fans who discussed and analyzed the bikes? design under the guidance of Jeremy Faraud, Ducati Motorcycle Designer and “father” to the Ducati Scrambler 1100. Among the guests was also Alessandro Del Piero, international soccer icon and passionate motorcyclist.
The collaboration with ArtCenter College of Design in Pasadena confirms the great attention that the Bologna-based motorcycle manufacturer dedicates to the design world. This college is in fact one of the most renowned design institutes in the world, an undisputed reference for industrial design, visual disciplines and applied arts, since 1930. Jeremy Faraud’s testimony allowed a direct comparison with the students involved, who have been asked to design the Ducati Scrambler of the future. Ducati?s designers will evaluate all submissions and recruit one student for an internship at the Ducati Design Centre. The Pasadena event will also be followed in Bologna, where a second training and meeting event is scheduled for March, involving the most important Italian design institutes.
A fun experience is guaranteed on the new Ducati Scrambler 1100 PRO an...