New Dainese D-Store Open in Los Angeles
The newest Dainese D-Store to open is located in Santa Monica, CA.Â
Begin Press Release:Â
Dainese Announces Grand Opening of New Los Angeles Store
Modern Retail Concept in Santa Monica Offers Full Lines of Dynamic Protective Wear from Dainese, Dainese Settantadue, and AGV Helmets
Dainese the world leader of protective wear for dynamic sports, today announced the grand opening of its latest flagship retail location in Los Angeles.
The design of the Dainese Store Los Angeles is a minimalist approach that features raw materials, and the “room in a room” concept becomes the focus of attention for special projects and storytelling. The brand’s fully redesigned retail concept, developed for Dainese by architect Renato Montagner, speaks to all riding styles: racing, street, touring, urban and lifestyle. The Dainese Store Los Angeles is the 10th location worldwide to feature the new retail approach, offering customers full immersion in the rich heritage of the Dainese and AGV brands.
In addition to offering the wide product lines of Dainese and AGV, the concept store showcases a dissected Valentino Rossi suit that shows off the nearly 360 pieces that make up a Dainese Moto GP racing suit. Other highlights include the store’s Custom Works program, offering a made-to-measure experience for riders to design and customize their dream leathers. Dainese Settantadue, a new brand that resurrects the history of motorcycle clothing in the glory years and gives...
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