We’re not sure about the name DAR, but the Dainese ARchivio exhbition is now on our list of places to visit when in Italy.
Begin Press Release:

THE DAR – New Dainese ARchivio is Inaugurated

Dainese ARchivio Is a New Permanent Exhibition Celebrating The Company’s Rich History
Vicenza, Italy – Dainese (www.dainese.com), the world leader of protective wear for dynamic sports, has announced the opening of its Dainese ARchivio (DAR) commemorative museum in Vicenza, Italy. This exhibit will not only celebrate the company’s rich history but also serve as a beacon for the future.
?It’s 1968 and three friends, Mario, Franco and Lino (Dainese) begin to plan a summer bike trip with the desire to see new worlds.? It is with these words that DAR – Dainese ARchivio – opens, a permanent exhibition that the Dainese founder was keen to create and that presents the ideas, innovations, people, and projects developed as a result of that trip, one that gave life to the products that have made the Dainese brand famous the world over.
DAR is born, first and foremost, to provide new generations with an incentive to execute their ideas and tenaciously chase their goals. It does so by presenting experiences that date back as far as 1972, when the first pair of leather MX pants came about in a garage in Molvena, all the way up until recent inventions like custom suits for astronauts.
DAR is a journey through the Dainese world, during which visitors, ...