MV Agusta and e-Novia are looking for ways to incorporate big data into the riding experience.
Begin press release:

MV Agusta, maker of two-wheeled dreams founded in 1945, and e-Novia, the deep-tech enterprise factory specialized in Collaborative Mobility, Humanised Machines and Augmented Human, announce a collaboration aimed at providing riders with a digital and personalized mobility experience. Enjoying the most thrilling trips in complete safety and respecting individual riding styles is the overarching proposition of the project.
RIDE-APP AND TECH-DRIVEN SERVICES
MV Agusta and e-Novia, the deep technology specialist with a particular penchant for the motorcycling world, will focus their efforts on big-data-enabled services for riders through e-Novia technology. The collaboration already brought significant results, such as the MV Ride App introduced in June 2020. The new platform will help MV Agusta support customers through specialized services worthy of a true tech-company. Timur Sardarov, CEO of MV Agusta Motor S.p.A. said: ?Digitalisation is high on the agenda of MV Agusta?s strategy for growth. The union between traditional craftsmanship, advanced engineering, and deep tech make our offer unique and ever more attractive for a demanding clientele that accepts nothing but perfection under every aspect. This kind of technology transforms the experience of riding an MV Agusta, making it even more enjoyable, safe and exciting.?
Ivo Boniolo, Chief Operating Officer...