MV Agusta Celebrates Its 75th Anniversary With Documentary Film
An hour-long documentary to celebrate an iconic motorcycle brand’s birthday.
Begin press release:
MV Agusta Motor S.p.A. is announcing the release of a 50 minutes documentary film to celebrate its 75th anniversary. The film is a behind-the-scenes, compelling account of what the Italian brand represents today and has achieved over more than seven decades, in the eyes of 8 testimonials-extraordinaire who each have crossed the path of the iconic bike from Schiranna in some significant way. The plot also develops along two other lines: the company?s own storytelling and an exciting introduction to the latest generation of MV Agusta bikes, with a strong focus on the future of the brand.
The title of the film, ?You see a bike? expresses the idea that, beyond the unquestionable reality of the object, each and everyone of us sees, in that very bike, something different. The characters in the film share their own intimate view, offering a new, unexpected perspective on MV Agusta every time. The narrative mechanism is revealed right from the opening lines: ?A bike is never just a bike. You think you?re just looking at the surface, and you?re already looking behind. A lot of meanings come to life before your eyes, when you see a bike.? The viewer is thus taken into the fascinating universe of the characters, who share some very personal anecdotes about their relationship with the brand and motorcycling in general, intersected with MV Agusta?s insiders telling the story from the...
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