Good to know MV is refocusing its efforts in the Americas.
Begin press release:

MV Agusta Motor S.p.A. and its subsidiary, MV Agusta USA LLC, have created a new brand strategy to fully develop the brand?s potential in this region. MV Agusta USA LLC will be led by Christian Henderson, who will set out to expand the brand?s range of services and competences on offer, enhancing customer experience and strengthening dealer support.
Christian Henderson, a US motorcycle industry established professional, joined the MV Agusta USA team as Managing Director AMERICAS on May 3rd, 2021. Christian acquired extensive knowledge of the dealer business with key motorcycle brands, will lead the global MV Agusta change in the American market.  The MV Agusta AMERICAS team will be concentrating on increasing its presence and brand awareness in the United States, Canada and LATAM, with the goal of establishing MV Agusta as the premier quality brand in all aspects of the business. In particular, the focus will be on the development of a premium support network, the application of the latest business technology, and the launch of exciting new products and services to create a thrilling customer experience.
Timur Sardarov, CEO MV Agusta Motor S.p.A. commented: ?Reinforcing our presence in such an important market as the AMERICAS is a key part of our strategic plan. I am glad Christian is leading our US operation, as he brings a wealth of experience and forward-thinking, one-step-ahead leader...