Motorcycle Industry Council survey reveals continuing shift in rider demographics with women representing a growing number of motorcycle ownership.
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Nearly one in five motorcycle owners is now female, compared with one in 10 less than a decade ago, and the data suggests that women could soon make up one quarter of owners, which would be a major shift in motorcycling demographics, according to the latest national survey by the Motorcycle Industry Council.
Among all age groups, women now make up 19 percent of motorcycle owners. But the 2018 survey showed even greater female ownership within younger generations. Among Gen X motorcycle owners, 22 percent were women; among Gen Y, 26 percent were women.
?As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female,? said Andria Yu, MIC director of communications. ?We?ve seen with our own eyes many more women riders ? on the roads, on the trails, on the track, with families, at motorcycling events, forming clubs and just being part of everyday group rides. Many people in the industry have worked some 30 years to achieve this, and now the data confirms it: More and more women are getting out there and enjoying motorcycles.? The MIC polled 2,472 adults nationwide for the 2018 Motorcycle/ATV Owner Survey. For decades, the MIC surveys have served as the census of motorcycling, and have tracked a steady gro...