Smaller companies need to be creative in their marketing in order to gain a wider audience. This promotional tour set up by MotoChic is one of the most creative ones we’ve seen in a while. It harnesses the power of social media in a format that is sure to spark some interest. We know that MO will be watching.
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MotoChic® Gear Releasing Lauren Sport Bag: 
Weatherproof Design Driven by Consumer Feedback Road-testing kicks off with “Sisterhood of the Traveling Bag” 
June 19, 2017 — (San Francisco, CA) Compelled by consumer feedback, MotoChic® Gear founder, Debra Chin, is releasing a sport rendition of the patented Lauren bag, with weatherproof materials and distinguishing features.
True to the MotoChic® mission, the Lauren Sport combines innovative design with high performance materials to create safe and stylish gear that’s as fashionable as it is functional. Meticulously crafted from durable, lightweight polyester, the weatherproof Lauren Sport features light gray, quilted, weatherproof fabric accented with YKK® water repellent zippers in high visibility red, pink, orange or yellow. Chin shared, “Customers love the Lauren bag for its versatility, and suggested I offer it in a lighter weight more casual version, too. I’m extremely proud to announce the launch of the Lauren Sport.”
Chin previewed the Lauren Sport at the recent Qualtrics Insight Summit in Salt Lake City. Among those surveyed, 100% had a ...