Moto Guzzi goes old school shooting a series of spots about the V100 Mandello in 35mm film. The beauty of the imagery suits the motorcycles featured in the campaign. We’re looking forward to future installments.

Read the full release:

EWAN MCGREGOR AND MOTO GUZZI TOGETHER AGAIN, WRITING A NEW CHAPTER OF A DECADE LONG STORY
THE NEW MOTO GUZZI V100 FILM CONVEYS MCGREGOR’S DEEP PASSION FOR THE BRAND AND ITS BIKES
?ON TO THE NEXT JOURNEY? IS A TRUE CINEMATOGRAPHIC WORK, SHOT IN CALIFORNIA ON 35 MM FILM, WITH A PHOTOGRAPHY THAT IS REMINISCENT OF GOLDEN HOLLYWOOD
The video for the newest Moto Guzzi V100 Mandello campaign has a true Moto Guzzi lover as its protagonist: Ewan McGregor puts all his charisma and authenticity as a motorcyclist into narrating the passion that binds him to Moto Guzzi. The video, shot in various locations in California under the direction of Duncan Winecoff, is a true declaration of love for Moto Guzzi, thanks to a narration that reveals the profound nature of the bond between man and motorcycle. It is a production with a strong autobiographical flavor, where the journey is a metaphor for life.
Human beings build their identity in relation to objects and memories, which ? in turn ? make up their emotional baggage. Their emotional history is with them through their lives, and it helps them project themselves into the unknown, in constant balance between past and present. Similarly, the V100 Mandello represents the climax of a century-long ...