MIC Release: U.S. Households With A Motorcycle Climbs To Record 8 Percent In 2018
Here at Motorcycle.com, we’ve always got a motorcycle laying around. Turns out more of America has one, too.
Begin press release:
If you?ve noticed more motorcycles tucked inside garages across the country, or parked out front, you?re not imagining things. Eight percent of U.S. households had at least one bike in 2018, the most ever recorded in decades of polling by the Motorcycle Industry Council.
Motorcycle households rose from 6.94 percent in 2014 (the last full survey) to a record 8.02 percent in 2018, an increase of more than 1.5 million homes. The United States Census Bureau?s most recent estimate put the number of U.S. households at 126,224,000. The MIC Owner Survey found that 10,124,400 of those homes had a motorcycle.
?The household penetration numbers have always been among the most important figures to us,? said MIC President and CEO Tim Buche. ?We?re certainly happy to see more homes that have a motorcycle. Riders who talk about motorcycling to friends and neighbors help to inspire people who don?t yet ride.?
The number of motorcycles owned also reached record levels, according to the survey, jumping to 13,158,100 last year, an increase of more than 2.5 million motorcycles compared to 2014. It is even higher than the previous record from 2009 (11,704,500), which followed a long period of high-volume new-bike sales.
The estimated number of motorcycles in use rose to 12,231,000 in 2018, an increase of more than 2 million since 2014. And that number was mor...
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