‘If you build it they will come’, and never has that phrase been more true for a motorcycle company than BMW when they released the R nineT a decade ago. For years prior, the company had largely relied on their tremendous GS range, K cruisers and cop bikes to make sales. But in just the space of a few years, they turned a big corner and welcomed in a new crowd, by releasing the S1000RR superbike… Source

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