KTM’s Motohall Exhibit Will Officially Open Its Doors May 11 And 12
KTM has built a dedicated space to honor and showcase its extensive history, with a nod toward the future.
Begin press release:
Four weeks before the official opening, the impressive and impossible to miss KTM Motohall is already in magnificent form. The completely newly built showcase of the leading European motorcycle manufacturer is cosmopolitan and ready to launch its fantastic new KTM brand experience, geared not only at motorcycle enthusiasts.
The KTM Motohall in Mattighofen will celebrate its official opening on May 11 and 12. Alongside an extraordinary program of fringe events, the entire exhibition and brand experience, built on a 10,000-m² site, is open to all visitors.
The spectacular exhibition center was created by a team of architects from Upper Austria, consisting of Hofbauer: Architect working in close collaboration with ?X-Architekten?. Both the architecture and exhibition concept manage to convey the spirit of READY TO RACE very successfully: Orange Spirit as a walk-through spatial experience. The exhibition has been created by the scenography experts ATELIER BRÃœCKNER: The exhibition?s architecture, graphics, lighting, media, and content all speak the same language? the language of KTM. The route guides visitors through the three exhibition levels and showcases the brand?s core values. Visitors are able to witness the complete design process from sketch to finished product firsthand with videos illustrating all the technical details. On a purpose-built ...
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