If you lived in the 1900s or earlier, your career was probably dictated by the line of work that your father happened to be in. Entire lifetimes were spent honing skills that were passed down from generation to generation.
The formula bred quality and craftsmanship. But the modern world has increasingly turned its back on the concept of the multi-generational family business.

They?re seldom seen, but if you look hard enough, you can still find a genuine father and son business. And in our industry, we?re lucky to have Soiatti Moto Classiche, run by Daniele Soiatti and his son Alberto.
It was founded in the late 1970s by Daniele, a former SWM and Zundapp factory motocross rider, but Alberto (below) has recently taken over as the head honcho around the shop.
The younger Soiatti is a thoroughly modern entrepreneur and modern-day renaissance man. He holds a degree in accounting and finance, has been profiled in GQ Italy, works as a model for companies such as Condé Nast, and oversees several side projects?including a 50K+ follower Instagram account.
Based in Novara in northwest Italy, Soiatti Moto Classiche?s bread and butter is concours-level restorations on historic models, such as this Suzuki Vallelunga.

The father and son duo?s work is legitimately world class, and their restoration jobs are routinely featured in major print publications and elite European events like the Concorso d?Eleganza at the Villa d?Este.
In between breathing new life into tired two-wh...