44Teeth.com?s new guest columnist Dave Davidson, Industry Insider talks about vloggers, non-existent Yamaha?s, and ex-WSBK Champs.

Vlogg off

What?s the difference between a desperate vlogger and a professional journalist" If you don?t know the answer to that, than I?m afraid to say, you?re part of the problem. I?m happy to report though, most people do know the difference, as has been made evident thanks to a recent launch campaign from a prominent motorcycle manufacturer (I won?t name any names).

You see, paying an enthusiastic amateur to bleat on about the qualities of your new model, in the guise of a ?review?, might sound like a great idea to a bunch of pencil pushing PR people, sat round a table. But in actual fact, it?s not. Because people aren?t stupid. And, thankfully, the majority can tell the difference between a genuine, journalistic review, and a paid-for advert. Even if that paid-for advert is dressed up as a genuine review.
What this smacks of, to me (and, I would wager, to most of the people in the industry), is a fear to let anyone with any genuine experience and credible knowledge, anywhere near the bike. I?m just glad that the general public are sharp enough to consistently call this kind of propaganda out, for what it really is.

Too slow"

The new Yamaha R7, which I?m sick and tired of hearing isn?t an OW01, has been busy flooding the internet this week. Why" Because Yamaha held their international launch event for the ...