Indian Throws Down the Gauntlet With the Challenger Challenge
Indian announced yesterday, in a bold, flaming arrow to-the-forehead marketing move, that it’s going to offer up head-to-head test rides with the new Challenger’s main rival, the best-selling Harley-Davidson Road Glide Special. (Say, didn’t we already do that comparison here at MO") If our word’s not good enough for you, you can conduct your own two-bike comparo beginning at Daytona Bike Week March 6.
Indian Press Release:
INDIAN MOTORCYCLE DRAWS A LINE IN THE SAND WITH ?CHALLENGER CHALLENGE? ? A HEAD-TO-HEAD COMPARISON OF THE NEW INDIAN CHALLENGER DARK HORSE & HARLEY-DAVIDSON ROAD GLIDE SPECIAL
National Demo Tour, Local Dealer Demos, Advertising and Episodic Video Series Serve Up Bold Demonstrations of the Indian Challenger?s Superiority Over the Harley Davidson Road Glide Special Minneapolis (February 12, 2020) ? ?May the best V-twin win.? That?s the rally cry for the newest marketing campaign for Indian Motorcycle?s all-new Indian Challenger ? a fully-loaded premium bagger designed as a superior alternative to the category leader, the Harley-Davidson Road Glide Special. This morning, Indian announced the ?Challenger Challenge,? a campaign that invites motorcyclists to test ride the Challenger and Road Glide Special back-to-back for the ultimate head-to-head comparison.
Launching at Daytona Bike Week on Friday, March 6, the Challenger Challenge product demo tour will visit Indian Motorcycle dealers around the country, as well as select mo...
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