Helmets For India: Road Safety Fueled By Art
A group of artists and motorcycle enthusiasts will kick off “Helmets for India” to promote road safety in India.
Begin press release:
After an intensive time of preparation an international team of motorcycle enthusiasts and artists will travel today to India to kick off ?Helmets for India? ? a creative initiative to change the road safety situation on two wheels in India. The first ever helmet art show to promote road safety will be held in Mumbai, followed by a motorcycle road trip to Goa to raise awareness for the cause.
While filming for a TV show in India in 2018, the initiator of Helmets for India, Niels-Peter Jensen was appalled to see that most people riding scooters and motorcycles through the craziest traffic in the world don?t wear helmets. Especially women and kids who make up most of the pillion riders, push through crowded traffic, in which there is little safety regulation or policing. Witnessing a two-wheeler accident involving a small kid marked Niels profoundly. As a father and a biker, he felt compelled to do something that would help bring about a change. After many discussions with the locals and with his friends in India and abroad, the idea for ?Helmets for India? was born – Safe ride for everyone, everywhere! The safety requirements for two wheelers in India are still catastrophic and the statistics shocking. India has reported the most traffic deaths worldwide which includes 327 motorcycle deaths each day. Not surprisingly, most m...
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