The tiny town of Ryder, North Dakota, will become ‘Riders’ and will learn to ride, thanks to Harley-Davidson. Photos courtesy of Harley.
Ryder, North Dakota, established in 1906, is about to become the first fully motorcycle licensed town, when Harley-Davidson rolls in with the goal of teaching every qualified resident how to ride. On Saturday, June 3, Harley will offer the entire town–population 84–the opportunity to learn to ride and become licensed motorcyclists.
While on the surface it looks like just another publicity stunt, Harley’s motives are hard to debate. As Anoop Prakash, the Director of U.S. Marketing and Market Development, explains, ?By teaching the entire town of Ryder [how to ride] we believe we?ll show others how easy ? and fun ? it can be to make the switch from four wheels to two.? To commemorate the experience, Ryder city officials will change the town?s name to ?Riders? this riding season. Harley-Davidson also helped refurbish the town’s water tower, mirroring the design of the famous water tower that sits atop Harley-Davidson headquarters in Milwaukee.
The tiny town of Ryder, North Dakota, will become ‘Riders’ and will learn to ride, thanks to Harley-Davidson.
?We?re excited to see several generations of Ryder residents on motorcycles learning together, trying new life experiences and enjoying the beauty of our town and surrounding area like never before,? said Ryder’s Mayor Jody Reinisch...