Harley-Davidson reported a strong fourth quarter, exceeding analysts’ expectations to cap off a positive 2021, the first under the company’s Hardwire plan.
The fourth quarter revenues totaling $1.02 billion, a 40% increase compared to the $725 million reported in the same quarter of 2020. That resulted in a net income of $22 million, compared to a net loss of $96 million in Q4 2020. For the year, Harley-Davidson reported a 2021 net profit of $650 million compared to a profit of $1 million in 2020.
The full press release is posted below, but there were a few interesting items discussed in the earnings call that are worth noting.

As we reported earlier, the next electric motorcycle to launch under the LiveWire brand will be the Del Mar.
The LiveWire dealer network has grown from the initial 20 retailers to 49. Under the Rewire plan, Harley-Davidson originally announced it would reduce its product lineup by 30%. In the end, it actually exceeded that target, reducing its offerings by 40%.
Harley-Davidson reiterated claims the Pan America Special is the #1 selling adventure-touring model in the U.S. since its launch.
Harley-Davidson claimed the entire first allocation of the 2022 Low Rider ST sold out in just 10 minutes.

Begin Press Release

Harley-Davidson delivers strong fourth quarter financial results and successfully completes the first year of The Hardwire Five-year Strategic Plan

Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE:HOG) today reporte...