New Harley headquarters at Pappy Hoel Campground features LiveWire electric motorcycle demos, custom bike displays and workshops.
Begin press release:

As the official motorcycle sponsor of the 79th Annual Sturgis® Motorcycle Rally, Harley-Davidson Motor Company welcomes all motorcycle riders and fans to the beautiful Black Hills region of South Dakota for the largest motorcycle rally in the United States. Harley-Davidson will host activities starting August 3rdthrough August 10th at multiple venues throughout the region.
New this year, Harley-Davidson will call the Full Throttle Saloon?s Pappy Hoel Campground in Vale Township, S.D. home to its official headquarters for the 79th, 80th and 81st Sturgis Motorcycle Rallies. As the main Harley-Davidson destination, the grounds will now host Harley Owners Group® (H.O.G.) H.O.G. member check-in as well as demos of the brand?s first electric motorcycle, LiveWire. ?We are excited to be based at an all-new facility at Pappy Hoel,? said Ann Janikowsky, Harley-Davidson Director of Marketing, Community and Experiential. ?The all-new H-D Garage will house a stage for demonstrations, a great new-bike demo area, custom bike displays, special events, the H.O.G. venue and more. While we?ve turned Pappy Hoel into Harley Headquarters, there will also be outposts at the Harley-Davidson Rally Point and Sturgis Community Center, and tour destinations in Deadwood and Hill City.?
Additional notable activities taking place at Full Throttle ...