Bikes from Hookie Co. always make us smile. The motto of the shop is ‘enjoy the good,’ and that easy-going attitude is reflected in their builds.
But that doesn’t mean the Dresden-based crew is lazy. Far from it. The guys currently have five projects on the go, and pour considerable amounts of blood and sweat into each bike they wrench on.

This BMW R100/7 illustrates our point superbly. On first pass it’s raw and unfussy. But look closer, and it’s clear that Hookie Co. have seen to every last detail?and thrown a few sweet upgrades into the mix along the way.
For inspiration, Hookie looked to the mighty Hammerhead shark. It’s a curious association that they wax lyrical about on their journal. The gist is that Hammerheads are superior hunters, and that air-cooled Beemers have been around as long as sharks. (We’ll go with it, for now.)
This particular R100 airhead had been around since 1979, and was more than a little worse for wear when Hookie got their hands on it. Everything mechanical had to be rebuilt, including the engine, carbs, front suspension and brakes.
Even though they were cracking the motor open, the team opted to keep everything at OEM spec for maximum reliability. They even retained the R100’s original airbox, citing it as ?the best running setup so far? for classic boxers. The exhaust system stayed mostly stock too, save for a pair of aftermarket mufflers and a fresh coat of black.

When it came to the wi...