Electric Motorcycles: The state we’re in
We?re beyond debating whether or not the future of personal transportation is electric. Government bans on internal combustion engines are no longer decades-away concepts; they?re right around the corner. Harley-Davidson spun off its electric future into an entirely separate company, BMW recently released a slew of intriguing concepts, Husqvarna is teasing a number of battery-powered vehicles, and Triumph and Kawasaki both have concepts in the pipeline.
It?s a watershed moment for the electric motorcycle industry, and, by extension, the motorcycle industry at large. And it’s a moment worth taking a snapshot of?so we rounded up a handful of experts in this space, and hurled a few basic questions their way.
Our panel includes Dave Mucci, one of the most gifted industrial designers and custom motorcycle builders we know, and who is now senior designer at Zero. It also includes ex-Alta designer turned senior industrial designer at LiveWire, John McInnis, who has a sharp eye and an ever-fresh perspective. There?s also Hugo Eccles, the U.S.-based half of Untitled Motorcycles, who is a design professor and an industry consultant with a number of tasty projects under his belt and in the works. Joining them are Matthew Waddick, who just launched his own electric motorcycle company, Switch, and Cake founder and CEO, Stefan Ytterborn.
Currently, what are the biggest hurdles to the growth of the electric motorcycle market"
Stefan Ytterborn: The main hurdles are related...
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