Ducati Strengthens Global Sales In 2018 And Takes The Lead In Superbike Segment
Ducati claims one in four superbikes sold was a Panigale.
Begin press release:
Ducati Motor Holding closed 2018 with no less than 53,004 motorcycles delivered to customers worldwide. That means the 50,000-bike threshold, first reached by Ducati in 2015, has now been achieved four years running. A significant contribution to this result came from the success of the Panigale family, which accounted for the sale of 9,700 bikes (70% increase on 2017), making Ducati, for the very first time, the leader of the superbike segment with a market share of over 26%. In 2018 one superbike out of every four sold worldwide was a Ducati Panigale.The undisputed flagship of the Panigale family is the V4, the first production Ducati motorcycle which mounts a four-cylinder engine. In just twelve months it has set a new standard for style, technology and performance, with over 6,100 motorcycles delivered across the globe. Equally successful was the Multistrada family that in 2018 scored 11,829 motorcycles sold. The family saw the addition of the new Multistrada 1260, thanks to which sales soared by 25% (compared to 2017), with no less than 6,569 bikes sold. Compared to data sales in 2017 (55,871 bikes), Ducati experienced a slight drop of 5% against the backdrop of an over 500 cc motorcycle market that shrank by some 3%. Yet thanks to the Panigale and Multistrada families, last year saw the Bologna-based bike manufacturer reinforce its position on the high-end market. “While 2018 was...
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