Alexander Smith, General Manager of Malcolm Smith Motorsports, cuts the ribbon to mark the opening of the new Ducati Dealership.

Ducati celebrated the grand opening of its newest North American showroom and service Center at the renowned Malcolm Smith Motorsports dealership in Riverside, California. Owner Malcolm Smith and General Manager Alexander Smith were on hand to cut the ribbon and declare the showroom open.

Malcolm Smith, off-road racing Hall of Famer, founded the Riverside store in 1967. It soon became a bucket-list destination for visiting riders hoping to catch a glimpse of the legendary biker, who co-starred alongside Steve McQueen in Bruce Brown’s consummate motorcycle documentary, On Any Sunday.

From left: Troy Senn (Service Manager), Alexander Smith (General Manager), Matt Gammell (Sales Manager), Malcolm Smith (Owner), Ashley Douthitt (Apparel Manager), Chris Semon (Parts Manager), Brooke Myers (Controller), and Brian Anderson (Sales Manager).
To commemorate the occasion, Ducati North America CEO Jason Chinnock visited Malcolm Smith Motorsports for the ribbon-cutting ceremony and to welcome local Ducati enthusiasts to the new showroom and service center.

?This new partnership with Malcolm Smith Motorsports is the outcome of many years of evaluation and a shared goal that when we do it, we do it properly,? said Chinnock. ?This stunning new showroom and service center now offers Inland Empire motorcyclists convenient access to the Ducati b...