Dainese opens its eighth retail store despite declining brick and mortar sales. 
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Dainese Group Announces Grand Opening of Las Vegas Retail Location
Modern Retail Concept Creates an Experience with Racing Memorabilia and Full Lines of Protective Wear from Dainese and AGV Helmets

Dainese, the world leader of protective wear for dynamic sports, today announced the grand opening of its latest flagship retail location in Las Vegas.
Dainese Store Las Vegas features an innovative retail concept that creates a journey through moto history with memorabilia, including one of Valentino Rossi?s suits, all surrounded by the world?s most advanced protective apparel. The room-in-a-room concept, designed for Dainese by architect Renato Montagner, draws focus to special projects, history, and storytelling, and the retail environment immerses visitors in the rich heritage of the Dainese and AGV brands while profiling all riding styles including racing, touring, street, and urban. The Las Vegas Store offers a wide selection of Dainese D-air® products featuring the world?s first and most advanced wearable airbag system for the ultimate in protection. In addition to D-air® racing suits and jackets for street and touring are on display at the new retail location.

Visitors to the Las Vegas store can experience Dainese?s Custom Works program and design the leathers of their dreams with full personalization, including colors, logos, special numbers, and more. A large, i...