Can-Am is doing big things when it comes to getting women hooked on riding.
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Since its launch, the Can-Am?s Women of On-Road (WOOR) program has been giving back to its amazing community of female riders, supporting female-focused riding initiatives across the globe, with a focus on North America. This past year, WOOR supported 12 distinct causes, including organized rides and rallies for women, a women?s motorcycle festival, female-focused charities, and other initiatives that support women who love to ride. The impact and results are phenomenal, and the recognition is undeniable, with nearly 20 awards that celebrate the success of the program in 2021.
Through inclusivity and education, WOOR is about believing the road has the possibility to empower and awaken freedom within all of us. That sense of freedom belongs to everyone regardless of race, age, gender or background. The team at Can-Am finds it unacceptable that only 20% of riders in the motorcycle industry are women, and it has been working on changing that. The good news" It?s working! More and more women have been hitting the open road, and Can-Am is leading the charge with retail volume among women doubling in less than 2 years. In fact, more than 38% of current Can-Am Ryker owners are female. Can-Am Women of On-Road Recognition
Throughout the year, WOOR has received nearly 20 awards from local and global organizations. Among them is recognition from the ANA Multicultural Excellence Award...