Buell are back in business
Today, the 1st November 2021, Buell have officially started manufacturing motorcycles once again. It?ll be the first time since 2009 that a Buell rolls off a production line, when Harley Davidson put the brand on the back burner, to try and save a few bucks.
Harley Davidson, who sold the Buell name to Liquid Asset Partners (LAP) won?t, now, have anything to do with the manufacturing of the new rage of motorbikes. And it?s a range which is said to (eventually) include everything from superbikes to adventurers.
Neither will Erik Buell, who sold Erik Buell Racing to LAP, too. Instead, Erik will concentrate on his new electric motorcycle project; a brand he has interestingly named ?Fuell?.
Bill Melvin, CEO of Buell Motorcycle Co, said this
?When we said Buell is Back, we meant it. We have former executives from, General Motors, Lotus Engineering, Toyota, and Bombardier Recreational Products. We know we are manufacturing and developing the highest quality products. Now we are putting the finishing touches on our factory and kicking off production of the Best American Superbike; the Hammerhead 1190. Buell is Back!?
The Buell Hammerhead will be their 1190cc, 185hp, 137Nm, 190kg, V-Twin superbike. It has Buell?s specialised aluminium ?Fuel in Frame? design which apparently is dead strong, lowers your centre of gravity and improves balance. For some reason, I find the idea of fuel inside the frame a little bit worrying; although it?s probably safer in there than i...
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