Benelli Motorcycles Now Distributed in North America by Keeway Group
The Benelli Motorcycles display at EICMA in November 2023.
Benelli Motorcycles is an Italian brand with a storied 113-year history. Following last month’s EICMA show in Milan, Italy, Benelli announced a new distributor for its motorcycles in North America. Read the full press release below.
We are thrilled, yes, thrilled, to announce a momentous first in the 100-plus-year history of Benelli. Its motorcycles are now distributed in North America by Keeway Group, co-owner and exclusive worldwide corporate manager of the Benelli brand. In short, Benelli is finally represented by Benelli in the North American markets.
Related: Tracing 111 Years of Benelli History
Founded by the six Benelli brothers in 1911, in the seaside city of Pesaro, Italy, the original Benelli factory is now the Benelli Museum, still fully owned by the brand. Originally conceived as a brand of passion, Benelli soon went racing with youngest brother Antonio ?Tonino? quickly achieving many victories. Racing in Italy evolved into racing internationally, with Benelli earning two GP world championships. Every year Benelli and the city of Pesaro celebrate Benelli Week, a tradition that began 13 years ago at the company?s 100th anniversary in 2011.
Keeway Group, the corporate manager of the Benelli brand, also has other brands to provide dealers a robust array of two-wheeled vehicles. Keeway?s growing complementary line of scooters and small-displacement motorcycles will also be offered in...
-------------------------------- |
|
Honda CB550 By Kaspeed Custom Motorcycles
19-05-2024 08:40 - (
motorcycle )
Beach Boy: A surf-ready Yamaha WR155R scrambler from Thailand
19-05-2024 08:01 - (
motorcycle )