Every time we road test a new motorcycle, our words are bolstered by a slick, sharp set of photos. But the twenty or so shots you see are just the tip of the iceberg.
We’re usually supplied with dozens more images, which have been selected and edited down from literally thousands of shots of all the journalists at the bike launch.

It?s a big operation, requiring unusual skills and a lot of experience to control. In the case of the huge Harley-Davidson Softail launch a few weeks ago, the man in charge was Stefano Gadda.
Stef also shoots for BMW, Triumph and Yamaha, plus car makers like Mercedes and Range Rover, and magazines such as Men’s Health. We asked him how he gets his shots, and how he deals with the pressure of a major motorcycle launch.
How did you get into this line of work" I’ve been freelancing since 1988. I wanted to adapt my job to the market, expanding beyond photography with services like video, scouting, transport, event management and marketing. Several professionals now work with me?an agile and fast team.
Where are you based" My office is in Ternate, between Lake Varese and Lake Maggiore in Lombardy, Italy. Varese is a land full of bike history and motorcycle industry companies. That?s where I coordinate all the collaborators in my agency.

How big is your crew for an event like the Softail launch" It depends how the event is managed. For the Softail press ride, Harley wanted to have as many pictures as possible wi...