For some people, custom motorcycles are just a hobby. But for others, they put food on the table?and that’s when it pays to have a good measure of business savvy.
Tony Prust gets it; he runs a tight ship at his shop, Analog Motorcycles. Every new customer gets directed to an online inquiry form, so that Tony knows exactly what he or she wants, and what they hope to spend. And since he prides himself on quality, he’s selective on what he takes on, too.

That’s also why this project almost didn’t happen. Todd, a long-time Analog fan, had finally decided to pull the trigger on a build?but Tony wasn’t overly enthused at his choice of donor, a 1988 Honda Hawk GT NT650.
?We like to stick to builds that fit our brand,? Tony explains. ?When Todd mentioned he wanted to do a Hawk build, I was a bit hesitant. The 80s in my opinion are not the best years for motorcycles.?
?I know the Honda Hawk has a bit of a cult following from diehard enthusiasts. And it was only a three-year run, so they are not that common. Todd was very convincing in insisting I do it ?Analog style,? and that I would have creative control.
?He has owned the bike a long time, and just really loved it and wanted it to be the donor.?

Analog had a two-year waiting list at the time too, but Todd was willing to wait. So Tony relented, a budget was set, and the Hawk was booked in.
Despite never selling well in the US, the Hawk was a respectable motorcycle?cramming decent enough perf...