Adriatic Moto Tours is celebrating its 20th anniversary. Company founders and owners Matej and Martina Malovrh are shown in the front row on the far left.

In a milestone year when the American Motorcyclist Association is celebrating its 100th anniversary and Rider is celebrating its 50th, our friends at Adriatic Moto Tours are celebrating 20 years of providing unique motorcycle tours in Europe.

?It all began 20 years ago in a home garage in Ljubljana, the capital of Slovenia, with two motorcycles and three enthusiastic individuals: Matej and Martina Malovrh, along with their good friend, Blaz Zganjar, all of whom are still deeply involved in running the company,? according to a retrospective blog on Adriatic Moto Tours? website. ?Matej had a vision of attracting foreign riders to our neck of the woods, and Blaz and Martina joined him in pursuit of that vision. At that time, very few foreigners knew where Slovenia was, yet we succeeded in attracting a few enthusiastic riders from overseas within the first year. Our primary marketing tool was a $50 webpage.? (You can read the full story on AMT?s website.)
Adriatic Moto Tours: Alps Adriatic Adventure

The company was founded in 2004 as SMTours (for Slovenia Moto Tours), and started with two BMWs, an F 650 GS and an R 1200 GS. The first tour explored Slovenia and Croatia and had three guests from Florida. In 2005, the same year Matej and Martina got married, the company did five guided tours. Tour offerings expanded i...