Yuasa has been producing powersports batteries in North America since 1979, making 2024 its 45th anniversary.

Yuasa Battery celebrates its 45th year in the North American market this year, but the story of this major powersports battery manufacturer starts more than a century ago. Today, Yuasa supplies about 80% of batteries for the major OEMs.

In 1918, Mr. Shichizaemon Yuasa founded a company in Japan to make storage batteries for industrial applications. In the 1920s, Yuasa began expanding into the motorcycle industry. By the 1950s, the company was establishing manufacturing plants outside of Japan, well on its way to becoming the leading powersports battery manufacturer it is today.

Joe Majesky spent 47 years in the battery business and aided in pioneering Yuasa as the premier battery choice.
Yuasa entered the North American market in 1979, introducing its first conventional battery that same year followed by the Yumicron battery in 1982. In 1983, it launched the world?s first maintenance-free AGM battery.

The company launched the YTZ Series of more powerful and compact AGM batteries in 1999, and by 2008, it introduced the GYZ Series to address the increasing needs of aftermarket accessories and OEM electronics.

Now, Yuasa produces AGM powersports batteries in its Laureldale, Pennsylvania, location, and its parent company, GS Yuasa, produces batteries for a range of applications, including forklifts, security cameras, space satellites, and more.

As th...