Vespa Celebrates Its 75th Anniversary, Surpasses 19 Million In Total Sales

Happy birthday, Vespa, and here’s to 19 million more.
Begin press release:
Vespa celebrates 75 years and reaches the extraordinary milestone of 19 million units produced, beginning from the spring of 1946. The Vespa that celebrates the 19 million is a GTS 300 in 75th Anniversary Special Edition and was assembled in the Pontedera plant, where Vespa has been manufactured uninterrupted since 1946.
19 million Vespas translate into as many stories of guys and girls worldwide who have gained their freedom astride the most beloved two-wheeler in the world. Vespa has accompanied their lives and embodied feelings and the desire for freedom. Because Vespa is part of our culture. It is a protagonist in our lives, in the imagination of many generations of Italians, Europeans, Americans, Africans and Asians. Today, Vespa is one of those rare products that are consistently part of the landscape in our daily lives. This extraordinary moment arrives as Vespa is experiencing one of the brightest times of its history. Sold in 83 countries on every continent, it is now the most famous and most loved two-wheeled vehicle in the world. For some time now, Vespa has far surpassed its function as an easy and elegant means of commuting to become a global brand, a symbol of Italian technology and style, capable of bringing millions of enthusiasts together in its name.
A range in constant evolution and consistently on the cutting-edge of technology, a unique style, transcending fashion and tren...
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