The Progressive International Motorcycle Shows have announced IMS Outdoors, a reimagined outdoor venue format. This is a first for IMS, which has traditionally relied on convention centers to host their events. However, IMS representatives have stated that IMS Outdoors will create a festival-like atmosphere, including more interactive activities for attendees. Dates and locations will be announced in December 2020.

From Press Release:

The Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting Powersports? top brands with enthusiasts and buyers, today announces progressive IMS Outdoors, the only program available for manufacturers and brands to reach both new and existing riders in exciting, interactive, central locations. Backed by IMS? title sponsor of ten years Progressive Insurance, Progressive IMS Outdoors represents the revamp of the tour?s nearly 40-year stint that will not only transition IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation?s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the Powersports community by offering a unique experience the industry has yet to see.
Commencing during the summer of 2021, Progressive IMS Out...