The pair will celebrate individuals ?Like No Other? who make up the Can-Am riding community.
Begin press release:

As part of its ongoing efforts to promote diversity in powersports, BRP (TSX: DOO; NASDAQ: DOOO) is collaborating with two power players in the music industry ? rock icon JOAN JETT and hip-hop visionary SAINt JHN. Together, the pair is taking part in a new Can-Am On-Road ad campaign called Outliers, which celebrates the diverse makeup of the on-road riding community. 
Outliers leverages the powerful voices of JOAN JETT and SAINt JHN ? alongside the Can-Am  On-Road owner community ? to address preconceived notions about what open-road riders should look and act like. It celebrates those, like JOAN JETT and SAINt JHN, who aren?t afraid to live life on the fringe, and focuses on the power of unity, which is deeply embedded in the Can-Am riding culture. The campaign directly challenges stereotypes in order to create a more inclusive space for riders of all walks of life.  ?Our mission is to democratize the open road, because riding is incredibly fun for everyone,  regardless of background or riding experience,? said Martin Ethier, Global Marketing Director,  Can-Am On-Road at BRP. ?We?re seeing more and more people coming into the sport, especially women and people from diverse communities. No matter who they are, all Can-Am riders share  one common bond; the love of hitting the road on a ride like no other.?
BRINGING THE CAMPAIGN TO LIFE 
JOAN JETT and SAIN...