The Progressive International Motorcycle Shows has taken the lemons of COVID-19 and made lemonade with the Progressive IMS Outdoors series of events. The outdoor format allows for more demo rides of more categories of powersports activities to be held. We’re looking forward to the final schedule of locations which will be released later in the year.
Begin Press Release:

The Progressive® International Motorcycle Shows® (IMS) Announces a Reimagined Format for the Annual Tour with IMS Outdoors
The nation?s largest consumer motorcycle tour will return summer 2021 and be the most immersive powersports experience yet
SANTA MONICA, Calif., September 30, 2020–The Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports? top brands with enthusiasts and buyers, today announces Progressive IMS Outdoors, the only program available for manufacturers and brands to reach both new and existing riders in exciting, interactive, central locations. Backed by IMS? title sponsor of ten years Progressive Insurance, Progressive IMS Outdoors represents the revamp of the tour?s nearly 40-year stint that will not only transition IMS from the traditional convention center setup to a new open outdoor experience but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation?s largest co...